TikTok Commerce
Compliance Playbook
The complete guide to staying compliant on TikTok Shop. Risk models, safe language patterns, incident response protocols, and more.
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Table of Contents
Executive Summary
Overview of TikTok commerce compliance landscape
The TikTok Risk Model
How enforcement works: strikes, restrictions, and bans
High-Risk Topics
Misleading claims, medical claims, minor safety, traffic manipulation
Product Categories
Prohibited vs restricted products and requirements
Language Patterns
Do/Don't examples for compliant commerce claims
Incident Response
What to do when flagged or restricted
Appendix: Checklists
Quick reference checklists and templates
What You'll Learn
Understand the Rules
Learn exactly what TikTok looks for when reviewing content and why accounts get restricted.
Write Safer Copy
Get templates and examples for compliant product descriptions, CTAs, and claims.
Handle Incidents
Know exactly what to do if you receive a warning, strike, or restriction.
Ready to Get Compliant?
Download the playbook now and start protecting your TikTok Shop brand.