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LIVE-Safe Selling Scripts

Pre-approved scripts for TikTok Shop LIVE selling. Copy, customize, and sell with confidence.

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Phrases to Avoid

Guaranteed resultsYou NEED thisBest price anywhereCures/treats/healsLimited time only (unless true)Everyone is buying thisDon't miss out or you'll regret itHelp me out by buyingUnlike other brands that don't workThis will change your life
Ready-to-Use

Script Library

Product Introduction

Safe ways to introduce your product to viewers

The Honest Introduction

30 seconds

Hey everyone! I'm so excited to share [Product Name] with you today. This is something I've been using for a while now, and I wanted to show you exactly what it is and how it works. Let me walk you through the details...

Safe CTAs:
Check it out in my TikTok ShopLink is in my profileAdd to cart if you're interested
Avoid:
Don't claim it's the 'best' or 'only' solutionDon't guarantee specific results

The Problem-Solution Introduction

45 seconds

You know that feeling when [common relatable problem]? I used to deal with that too. Then I found [Product Name]. It's designed to help with [benefit], and I want to show you how it works. No miracles promised here, just a solid product that does what it says...

Safe CTAs:
See it in action in TikTok ShopAvailable now if you want to try itMore details in my shop
Avoid:
Don't claim it 'solves' or 'fixes' problems definitivelyDon't use before/after language

Benefits Without Medical Claims

How to describe product benefits while staying compliant

The Experience Description

30 seconds

What I love about [Product Name] is how it feels. The texture is [describe], and after using it, my skin feels [sensation, not medical claim]. It's become part of my daily routine because I enjoy using it...

Safe CTAs:
Experience it for yourselfTry it and see how it feelsAvailable in my shop
Avoid:
Don't claim it 'heals' or 'treats' anythingDon't promise 'results' without disclaimers

The Ingredient Focus

45 seconds

Let me tell you about what's in this. [Product Name] contains [ingredient], which is known for [factual property]. It also has [ingredient] which helps with [cosmetic benefit]. These ingredients work together to support [general benefit]...

Safe CTAs:
Check the full ingredient list in my shopSee all the details before you buyLearn more about what's inside
Avoid:
Don't overstate ingredient effectsDon't make therapeutic claims

Price & Value (No False Claims)

How to discuss pricing honestly

The Value Proposition

30 seconds

Let's talk about what you get. [Product Name] is [price] and here's what's included: [list items]. When you break it down, that's [calculation] per [unit]. I think it's great value for what you're getting...

Safe CTAs:
Check the price in my shopSee the full details and decideIt's available now
Avoid:
Don't say 'cheapest' or 'best price anywhere'Don't create false urgency about pricing

The Comparison (Without Bashing)

30 seconds

I've tried a few products like this, and here's why I keep coming back to [Product Name]. For the price point, you're getting [specific features]. It does what I need without breaking the bank...

Safe CTAs:
Check it out and compare for yourselfSee if it fits your budgetAvailable on TikTok Shop
Avoid:
Don't name or bash competitorsDon't make unverifiable price comparisons

Urgency Without Pressure

How to create genuine interest without manipulation

The Honest Availability Update

20 seconds

Quick update for those interested - [Product Name] has been popular and inventory is moving. I'm not saying it'll sell out, but if you've been thinking about it, now might be a good time to grab it...

Safe CTAs:
Check availability in my shopAdd to cart while it's in stockSee what's available now
Avoid:
Don't create fake scarcityDon't use countdown timers unless real

The Genuine Recommendation

30 seconds

If this is something you've been considering, I'd encourage you to try it. I'm not here to pressure anyone - you know your needs best. But if [Product Name] sounds right for you, it's available now...

Safe CTAs:
No pressure, but it's there when you're readyCheck it out if you're curiousLink in my TikTok Shop
Avoid:
Don't guilt viewers into buyingDon't suggest they'll 'regret' not buying

Handling Skeptical Comments

Professional responses to doubtful viewers

The Honest Acknowledgment

20 seconds

I see some skepticism in the comments, and honestly, I get it. There's a lot of noise out there. All I can do is share my experience and let you decide. No product works for everyone, and that's okay...

Safe CTAs:
See the reviews from other customersDo your own researchTry it and see for yourself
Avoid:
Don't attack skepticsDon't make bigger claims to counter doubt

The Redirect to Facts

20 seconds

Great question! Let me address that. [Product Name] is made with [factual info]. Here's what it's designed to do: [honest description]. Whether it works for you depends on your specific needs...

Safe CTAs:
Check the product details yourselfRead what others have saidMake an informed decision
Avoid:
Don't get defensiveDon't overpromise to win over skeptics

Returns & Shipping (Neutral)

Clear, honest shipping and return information

The Clear Policy Statement

20 seconds

Quick note on shipping and returns: Orders typically ship within [timeframe] and delivery takes about [timeframe]. If something's not right, there's a return policy - check the details in the listing before you buy...

Safe CTAs:
See full shipping details in my shopReturn policy is in the listingQuestions? Drop them below
Avoid:
Don't overpromise on delivery timesDon't hide return limitations

Competitor Talk (Non-Malicious)

How to differentiate without attacking others

The Self-Focus Approach

30 seconds

There are a lot of options out there, and I'm not here to trash any of them. What I can tell you is why I personally chose [Product Name]: [specific features you value]. It fits what I was looking for...

Safe CTAs:
See if it fits what you're looking forCheck the features in my shopCompare and decide for yourself
Avoid:
Never name competitors negativelyDon't say 'unlike other brands that...'

Avoiding Sympathy Selling

How to share your story without manipulation

The Authentic Story

45 seconds

A little about me: I started this because [genuine reason]. It's been a journey, and I'm grateful for everyone who supports this shop. I'm not asking you to buy out of obligation - I want you to buy because [Product Name] actually serves you well...

Safe CTAs:
Support by buying something you actually wantCheck out the shop if you're interestedAppreciate you being here either way
Avoid:
Don't guilt viewers with hardship storiesDon't say 'help me out by buying'
Important Reminders

What to Avoid

Exaggerated Promises

  • Guaranteed to work
  • 100% effective
  • You NEED this
  • Best product ever

Misleading Demonstrations

  • Fake before/afters
  • Pre-staged results
  • Edited transformations
  • Unrealistic expectations

Targeting Minors

  • Youth-oriented sounds
  • Kid-friendly aesthetics for adult products
  • Missing age gates

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